Branding, Identity design, illustration, art direction
Creative identity for the vegan eco-friendly cosmetics
Challenge The challenge creating a minimalistic character design that goes well with the Green Atelier brand and appeals to young mothers and single millennials who aspire to be more eco-friendly. The character should be creative and a bit quirky.
Approach After talking with the founder and discussing all the details she wanted to highlight, I drafted a story for a magical pixie creature caring for the forest and animals. Created design that goes well with brand identity and story.
Result As a result, I created Green Pixie, a fairy that was born from a flower - that is why it has green skin and leafy legs. It is a kind and caring forest neighbor who cares for nature and the nearby cute animals. I created comic strips, stickers, and 2D animations for social media and websites.
Green Pixie is a fairy born from a flower, so it has green skin and leafy legs. It is a kind and caring forest neighbor who cares for nature and the nearby cute animals.
Illustration, Character Design, Copy - Victoria Shin