2021 - 2023 / IN-HOUSE
Social Media Design & Strategy
Client
Industry
Tridge, Agri-tech unicorn from South Korea
IT, Data Analytics, Agriculture
My CONTRIBUTION
COLLABORATORS
Creative Strategy
Social Media Design
Storyboarding
Ian Jahng, Mark Ngo, Joonmo Yang - Creative Direction
Joyce Placino Buhain - Creative Strategy
Bym Buhain, Michelle Chen - Creative Copy

Victoria Shin, Remi LeBlanc, Hyejung Choi, Jimin Heo, Jinseok Gim - Graphic Design, Story Boards

Damian Escutia - Motion Design
  • Challenge
    The main challenge was to grow readers' engagement and drive subscription rates. The main goal was to reorient the main focus from company PR communication to data-driven agri-culture insights.
  • Approach
    Interestingly represents agri-data and tells a story with the infographic. Together with a copywriter and motion designer, we made many infographics to test social media performance and storytelling styles.
  • Result
    Diagnosed and re-shaped social media marketing strategy for corporate channels with over 50K followers resulting in an engagement improvement of 400% with the marketer, data analytics, and copywriters' assistance.
The task for the team was to develop an engaging promotional video showcasing the capabilities of the Tridge Company Analytics—a complex, multi-layered product. Craft a narrative that effectively communicates the aggregation and standardization of data, employing a sophisticated visual style for better comprehension. Emphasize the overarching theme of enabling "smarter data-driven decisions" throughout the video presentation.

I contributed with creative design, and storyboarding.
Harness Global Agri Import-Export Data with Tridge Company Analytics
The challenge was to produce a compelling video to depict Tridge as a global-minded company with a strong commitment to inclusive policies. The video aims to inspire and encourage individuals to apply by showcasing Tridge's team and their thoughts about Tridge's culture.

I contributed to creative design, storyboarding and video prodcution.
Tridge in 5 words
The objective was to create a comprehensive video providing an overarching view of all Tridge services, highlighting their collective synergy. Illustrate how these interconnected services are poised to empower agri-companies, facilitating their transition into the digital era. Emphasize how the seamless integration of Tridge services will enable these companies not only to adapt but also to thrive in the evolving digital landscape of the agricultural industry.

I contributed to creative design and storyboarding.
All New Tridge
The challenge for this video was to create a testimonial video with very limited resources and no production team. Using the footage from the venue inspection and with creative use of the visual style we developed a video that showcases the success story of Albi Farm in Australia.

This video aimed to spotlight Tridge's commitment to empowering the future of agri-business by highlighting the client's achievements and embodying the company's core values. Illustrate how Albi Farm's journey exemplifies the fusion of Tridge's support and the family's dedication, emphasizing the values of sustainability, innovation, and progress in agriculture.

I contributed to creative design and storyboarding.
Client's Success Story