Challenge "Tridge Hall, A Home for Innovators" challenge was to design a space that would impress guests and inform employees about the updated vision for the company.
Approach When designing corporate space to communicate the company's vision and mission, it was critical to balance communication and ergonomics. Hence we did numerous iterations for illustration and copy, studies on interactive media spaces, and ensured that all of it aligned with the CEO's vision.
We also wanted to disrupt the current market & competition by raising the bar of design quality and incorporating interactive media screens.
Result We designed a series of banners with illustrations communicating the new company vision.
We created animations to explain company services and vision.
Alongside the copywriter, motion designer, and creative director, we made banners, videos, and wall signage designs that expressed a new company vision. I was responsible for developing illustrations to explain the new company vision and showcase the new brand strategy and style - Modern and Futuristic.
It included numerous iterations of copywriting and illustration design. I am delighted with the final result because it communicates complex ideas metaphorically yet simply. It had numerous iterations of copywriting and illustration design. I am happy with the final result because it communicates complex ideas metaphorically yet simply.
In collaboration with a copywriter and motion designer, we made two advertisement videos played in the space. I worked on storyboarding, illustration, and video asset searching.
Creative Direction - Ian Jahng Strategy - Hwisu Koh Copy - Bym Buhain Design, Illustration & Story Boards - Victoria Shin Motion Design - Damian Escutia