The cosmetics industry holds some of the most beloved brands in the world, but it also relies on harmful ingredients, animal testing, single-use plastics that are terrible for the planet.
My task in launching their vegan customizable cleanser, lotion, and shampoo was to create a brand that could build a movement.
I developed the Green Atelier brand from scratch, grounding it in minimalism and creativity, and infusing that feeling into everything: name, logotype, and surprising, artistic packaging.
Each interaction with the brand invites people to join one of the journeys:
• minimalist – scent-free products;
• explorer – customizable products;
• planet savior – bulk products),
that we designed for people to start a healthy relationship with their skin and nature.