Client
Tridge, Agri-tech unicorn from South Korea
2021 - 2023 / IN-HOUSE
Social Media Design & Strategy
Industry
IT, Data Analytics, Agriculture
My CONTRIBUTION
COLLABORATORS
Creative Strategy
Social Media Design
Storyboarding
Ian Jahng - Creative Direction
Michelle Chen - Creative Copy
Victoria Shin - Graphic Design, Story Boards
Damian Escutia - Motion Design
  • Challenge
    The main challenge was to grow readers' engagement and drive subscription rates. The main goal was to reorient the main focus from company PR communication to data-driven agri-culture insights.
  • Approach
    Interestingly represents agri-data and tells a story with the infographic. Together with a copywriter and motion designer, we made many infographics to test social media performance and storytelling styles.
  • Result
    Diagnosed and re-shaped social media marketing strategy for corporate channels with over 50K followers resulting in an engagement improvement of 400% with the marketer, data analytics, and copywriters' assistance.
Made on
Tilda