illustration
Showing all varieties of peaches
Challenge
YoupPick (a B2C business of Tridge) is an online food store. Last summer season, the marketing team wanted to promote 7 varieties of peaches. It was important to highlight different colors of peel and flesh.
YoupPick (a B2C business of Tridge) is an online food store. Last summer season, the marketing team wanted to promote 7 varieties of peaches. It was important to highlight different colors of peel and flesh.
Approach
Making illustrations informative and appetizing was my main focus.
Making illustrations informative and appetizing was my main focus.
Result
The final illustration uses a style that goes well with the YouPick brand and distinguishes peaches' characteristics.
The final illustration uses a style that goes well with the YouPick brand and distinguishes peaches' characteristics.
For me, creating food illustrations was always a pleasure. Especially in this case, I could explore my abilities to portray mundane objects like peaches and make many interesting variations.
Project Team
Creative Direction - Ian Jahng
Illustration - Victoria Shin
Social Media Contents Design - Jonghyeok Kim
Illustration - Victoria Shin
Social Media Contents Design - Jonghyeok Kim