Challenge YoupPick (a B2C business of Tridge) is an online food store. Last summer season, the marketing team wanted to promote 7 varieties of peaches. It was important to highlight different colors of peel and flesh.
Approach Making illustrations informative and appetizing was my main focus.
Result The final illustration uses a style that goes well with the YouPick brand and distinguishes peaches' characteristics.
For me, creating food illustrations was always a pleasure. Especially in this case, I could explore my abilities to portray mundane objects like peaches and make many interesting variations.
Creative Direction - Ian Jahng Illustration - Victoria Shin Social Media Contents Design - Jonghyeok Kim