Showing all varieties of peaches

YoupPick (a B2C business of Tridge) is an online food store. Last summer season, the marketing team wanted to promote 7 varieties of peaches. It was important to highlight different colors of peel and flesh.

Making illustrations informative and appetizing was my main focus.

The final illustration uses a style that goes well with the YouPick brand and distinguishes peaches' characteristics.
For me, creating food illustrations was always a pleasure. Especially in this case, I could explore my abilities to portray mundane objects like peaches and make many interesting variations.

Project Team
Creative Direction - Ian Jahng
Illustration - Victoria Shin
Social Media Contents Design - Jonghyeok Kim
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