Character design & illustration
Creative identity for the vegan eco-friendly cosmetics
Challenge
The challenge creating a minimalistic character design that goes well with the Green Atelier brand and appeals to young mothers and single millennials who aspire to be more eco-friendly. The character should be creative and a bit quirky.
The challenge creating a minimalistic character design that goes well with the Green Atelier brand and appeals to young mothers and single millennials who aspire to be more eco-friendly. The character should be creative and a bit quirky.
Approach
After talking with the founder and discussing all the details she wanted to highlight, I drafted a story for a magical pixie creature caring for the forest and animals. Created design that goes well with brand identity and story.
After talking with the founder and discussing all the details she wanted to highlight, I drafted a story for a magical pixie creature caring for the forest and animals. Created design that goes well with brand identity and story.
Result
As a result, I created Green Pixie, a fairy that was born from a flower - that is why it has green skin and leafy legs. It is a kind and caring forest neighbor who cares for nature and the nearby cute animals. I created comic strips, stickers, and 2D animations for social media and websites.
As a result, I created Green Pixie, a fairy that was born from a flower - that is why it has green skin and leafy legs. It is a kind and caring forest neighbor who cares for nature and the nearby cute animals. I created comic strips, stickers, and 2D animations for social media and websites.
Green Pixie is a fairy born from a flower, so it has green skin and leafy legs. It is a kind and caring forest neighbor who cares for nature and the nearby cute animals.
Project Team
Illustration, Character Design, Copy - Victoria Shin